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Services / UGC Category

Five out of the ten fastest growing web brands are user-generated content (UGC) sites, and in the coming 5 years the number of up loaders is likely to quadruple. With a penetration of 2 billion handsets worldwide, the mobile phone is the next media channel to broadcast user-generated content. A significant part of the estimated 13 billion USD revenues from UGC per annum will be generated by mobile UGC sites.

net mobile's UGC platform allows mobile network operators, entertainment companies and brands to set up a turnkey service within a few weeks. It provides a complete solution including monitoring of all content items, category management and initial content stock. The system is scalable and can handle up to 1000 concurrent streams in standard mode.

Service Features

  • Fully converged solution for Web & WAP storefront
  • Multiple content upload channels: MMS, WAP upload, Web upload
  • Single sign on user management
  • Direct interface to carrier billing systems for billing and rewarding users
  • High degree of content security through 2-step automatic and manual censoring system
  • Content rating engine integrated
  • Constant feedback to user via standard messaging gateways (SMS
  • Content delivery optimised for over 28 formats
  • Cross-Selling functionalities to premium VoD content
  • Automatic and editorial category management interfaces
  • Pre-, post- and interstitial video advertising solutions available
  • "My own uploads" category for users to manage their content
  • Integrated search engine

USP net mobile

  • Experience as billing aggregator allows flexible choice of business model (advertising, funded, pay-per-view, subscription)
  • Best-in-class video streaming and download platform for content delivery
  • Unique experience in europe in manual censoring of contents (150 million censored content items since 2001)
  • Weekly updates of handset database ensure very high quality of service
  • Large content base allows attractive portfolio from the start
  • Ad-funded content deals with major content publishers secures editorial quality of contents
  • Fast setup possible (8 weeks) - the first in the market secures the community
  • Local support through four offices in Europe
  • Multiple language support: English, German, French, Spanish
  • Strong uptake of white labelled service even compared to mobile sites of www-UGC giants

References

  • Vodafone (Germany)
  • Inside for ADIDAS (UK)
  • Swisscom (Switzerland)